Flexibility is the New Currency

Demand for travel nurses skyrocketed during the pandemic. Not surprisingly, the hourly rates of pay for this labor resource increased just as fast. Many hospitals watched core staff leave for these lucrative opportunities, contributing further to staffing shortages and vacancies. A number of these nurses, however, didn’t opt for the typical long-distance travel assignments. Rather, they stayed and traveled in their local market. (most employers have policies that prevent this, such as a minimum miles from place of residence) Facing burnout and consistently short-staffed shifts, these nurses readily traded their stability and loyalty to the hospital and their team for flexible travel roles, aka gig roles. As hospital leaders deal with increased vacancy rates and seek ways to retain their core staff, the big question still remains: How do you acknowledge the gig mentality and stay ahead of this trend?

Our CNE at Prolucent Health, Carol Bradley,  wrote a post recently titled The Loyalty Gap in Healthcare. With her decades of nurse leadership experience, Carol understands that earning loyalty is an “essential asset” in a healthy work environment. 

“As a nurse executive, I have always believed that if we created a respectful and professionally satisfying work environment and took care of nurses in ways that matter, those same nurses would always be there to take great care of our patients. I was never disappointed.”

Hospital leaders, as well, have recognized the need to rebuild loyalty after the damaging impact of the past few years. We all witnessed the toll the pandemic took on frontline workers. Yet, as noted in Carol’s post, the value proposition of loyalty is different today and must be redefined to engage and influence today’s nurses. Providing pay raises, “loyalty pay”, or offering better benefits is a more traditional approach to preventing turnover. A report from Oliver Wyman, however, shows that nurses are often seeking alternative offerings and reasons to stay. In fact, the report indicates those who were surveyed “…ranked attention to their mental health and a focus on work-life balance as their top worries for working in healthcare rather than adequate pay or benefits”. Specifically, they want more control of their career, saying “…work-life balance, emotional demands, and flexible scheduling as key drivers in why they would consider leaving their organization.” It is clear that offering flexibility is paramount.

Flexibility is the New Currency

Flexible working options for nurses are not new. From self-scheduling to tailored schedules that fit childcare needs or school demands, hospitals have long used creative solutions to address the scheduling needs of their workforce. Empowering nurses to be more involved in their schedules demonstrates a commitment from leadership and is an important step in creating a culture of respect. Further, reports have shown that nurses who have higher levels of job satisfaction are more likely to remain employed with their current healthcare organization. 

The pandemic along with the rise of the gig role, however, has forced leaders to pivot from the typical flexible offerings to find new strategies and staffing models that embrace the needs of today’s evolving workforce. Offering an internal travel program is one such option. An in-house program that offers the flexible schedules nurses desire along with potentially higher wages can be an extremely effective way to compete with the gig worker role. Whether it’s local, regional, or at the enterprise level of the health system, nurses can enjoy short-term assignments of their choice along with a schedule that best suits their lifestyle, all while maintaining the advantages of being employed by the health system. And while it is an impactful solution in stabilizing core staff, it is also a crucial step in regaining control of labor costs. Using their own staff, hospital leaders are able to take a proactive approach to vacancies and staffing needs rather than a costly, reactive one utilizing 3rd-party labor.

The Heavy Lifting

Implementing an internal agency, however, is not without its challenges. The complexity of building, deploying, and managing this type of resource can be significant. To ensure it drives the intended benefits, consideration must be given to the structure, the technology to support it, and the services and expertise necessary to manage it successfully. Developing a successful internal agency requires an exploration of many important variables:

  • Scope
  • Size 
  • Pay incentive
  • Getting buy-in
  • Level of experience and competency management
  • Scalability 
  • Operational logistics

Other factors to consider include the implementation and ongoing management of this resource. Some health systems build it and own it; others fully outsource it. (Prolucent is unique in that we can build it and you can own it. Your success is our success.) Regardless of your approach, developing a flexible workforce model to best meet the needs of your organization and your staff has become essential and is a significant first step in rebuilding loyalty, improving retention, and giving you back control of the labor in your own market. 

Prolucent brings a new approach to workforce management. We partner with health systems to build sustainable end-to-end solutions in alignment with your workforce goals. Our AI-driven technology and custom services help you secure the workforce you need for today and the future.

We are reimagining how health systems build a future-ready workforce.

Learn More About Prolucent

Accelerate Hiring + Stabilize Core Staff + Maximize Flexible Resources

The Most Important Metrics in Evaluating Talent Acquisition Effectiveness?

During the Solving Healthcare’s Labor Challenges with a Holistic Approach webinar, we had a great question during the Q&A: 

"What are some of the most important metrics in evaluating talent acquisition effectiveness?"

Our Chief Growth Officer, Joseph Cabral, is the perfect person to answer this question with his extensive career experience as the CHRO for Northwell, Mass General Brigham, and Cleveland Clinic.

Measuring hiring effectiveness requires evaluating your applicant process. Start by asking yourself these questions: Where are your applicants coming from? Which sources are most effective for finding nurses and other caregivers? What kind of barriers might there be in your application process? What mandatory data points or data fields are in your application process? How long does it take for a candidate, from first point of contact, to get to the interview process and then to receive an offer? 

Prolucent technology allows you to see the metrics that matter in real-time. Here are some of the top metrics:

  • Time to Fill
  • Time to Hire
  • Source of Hire
  • Cost per Hire
  • Applicant Abandonment
  • Applicant Tracking & Application Completion Rate
  • Mobile Engagement
  • Applicant Re-engagement
  • Candidate Job Satisfaction 
  • Number of Applicants Per Vacancy
  • Offer Acceptance Rate

Candidate experience is where we need to start when we think about Talent Acquisition in Healthcare. We help health systems deliver an Amazon-like user experience to applicants with custom branding, applicant driven engagement, optimized to all devices and environments, and automated candidate & recruiter communications. 

SHRM is always a good resource for all things HR and Talent Acquisition. 

 

Learn More About Prolucent

Accelerate Hiring + Stabilize Core Staff + Maximize Flexible Resources

WEBINAR: Solving Healthcare’s Labor Challenges with a Holistic Approach

Solving Healthcare's Labor Challenges with a Holistic Approach

    WEBINAR: 

    Tuesday, December 6, 2022

    10:00 am PT/1:00 pm ET

Join Prolucent’s HR and Nursing workforce experts in an examination of a comprehensive approach to today’s workforce challenges. 

We’ll be discussing how to: 

  • Develop a holistic approach to labor management
  • Align stakeholder interests to achieve results
  • Modernize talent acquisition and retention
  • Optimize flexible workforce strategies
  • Design staffing pools & internal agency models  
  • Leverage technology to deliver optimum labor efficiency

Learn More About Prolucent

Accelerate Hiring + Stabilize Core Staff + Maximize Flexible Resources

Prolucent Health Appoints Nationally Recognized Human Capital Executive Joseph Cabral as Chief Growth Officer

DALLAS — June 21, 2022 — Prolucent Health®, a leading provider of enterprise-wide healthcare workforce optimization software and services, today announced the appointment of Joseph Cabral as Chief Growth Officer to drive new client relationships, develop go-to-market strategies, support sales initiatives, and further position Prolucent as a market leader in workforce optimization solutions. Cabral will also chair and appoint an HR advisory board and serve as a liaison for Prolucent’s CHRO client executives nationally.

With over 30 years of experience developing and executing workforce engagement strategies that enhance cultural and organizational change, Cabral is a nationally recognized and dynamic human capital thought leader with an outstanding track record of achievement. Cabral previously served as CHRO at several prestigious health systems, including Mass General Brigham Health in Boston, Mass; Cleveland Clinic in Cleveland, OH; and Northwell Health in New Hyde Park, NY where he executed data-driven workforce strategies focused on recruiting, retaining, motivating, and rewarding a high-performance workforce. Cabral has also held key leadership positions at New York Presbyterian Hospital and Boston Children’s Hospital and served as a non-commissioned officer in the United States Air Force.

“As Prolucent continues to accelerate company growth by bringing in top talent, Joe’s knowledge and deep operational experience in human resources strategy and cultural transformation is unparalleled,” stated Bruce Springer, co-founder and CEO of Prolucent Health. “His unique market perspective and success in partnering with executive teams to drive positive change will be invaluable, and we are very excited to have him join our team.”

Cabral most recently served as president of Workforce Solutions and CHRO at Press Ganey, where he was responsible for formulating strategic priorities and leading the Workforce Solutions business across the Press Ganey partner base of more than 41,000 U.S. healthcare facilities where he helped organizations build engaged, resilient, and connected cultures of caregivers. He is currently a member of the Board of Directors and of the Audit Committee at CGFNS International, the world’s largest credentials evaluation organization for nursing and allied health professionals worldwide.

“Prolucent offers a unique workforce optimization solution focused on AI-driven technology, talent analytics, and the candidate experience, which is critical for attracting and retaining key talent given today’s unprecedented recruitment challenges,” stated Cabral. “I look forward to working with the company to support their growth initiatives and help health system clients streamline the human capital management process with leading edge solutions.”

Cabral is a former adjunct professor at the University of Massachusetts, served as a Baldrige examiner, and has published and spoken extensively throughout his career. He has been cited in numerous publications for his expertise in human resources, and received the CHRO of the Year Award from HRO Today magazine in 2014. Cabral holds a Master of Science degree in Quality Systems Management from The National Graduate School, and received a Bachelor of Arts degree in Human Services Management from the University of Massachusetts.

About Prolucent Health, Inc.

Prolucent empowers modern workforce management, streamlining the way healthcare meets total workforce needs with end-to-end solutions that provide cost effective and sustainable answers to healthcare’s workforce challenges. For additional information, please visit www.prolucent.com.

Contact:

Prolucent Health
Myla Wagner
myla@mylawagnerpr.com

Prolucent Health Partners with The DAISY Foundation to Recognize the Extraordinary Contribution of Nurses

Worldwide program celebrates nursing excellence

DALLAS — April 11, 2022 — Prolucent Health®, a leading provider of enterprise-wide healthcare workforce optimization software and services, is pleased to announce a partnership with The DAISY Foundation™ to mutually support initiatives that recognize the outstanding work and contribution of nurses. Prolucent believes that a high quality workforce is foundational to the delivery of healthcare, and that recognizing high performing, compassionate nurses within a delivery system is a strategic investment in the workforce.

The company is excited to lend its support to The DAISY Award® For Extraordinary Nurses, a highly regarded worldwide program of The DAISY Foundation which honors the compassionate care nurses provide at all stages of their careers, across any setting or professional role. More than 5,200 healthcare facilities and schools of nursing in all 50 states and 31 countries and territories have committed to honoring nurses with The DAISY Award.

“Prolucent is honored to become one of a select few industry partners of The DAISY Foundation,” stated Carol Bradley, chief nurse executive at Prolucent Health. “We have a shared understanding and commitment to the value of meaningful recognition for the extraordinary work that nurses do. With the pandemic-fueled health and staffing crisis facing the nursing industry today, now more than ever we need to shine a light on programs like The DAISY Award that let nurses know how much they are appreciated. Our team at Prolucent looks forward to collaborating on future projects with The DAISY Foundation that help expand the adoption of meaningful recognition.”

As a strategic tool for nurse job seekers and recruiters, users of Liquid Compass,® Prolucent’s jobs marketplace and talent engagement platform, are now able to select search criteria to identify hospitals that use the DAISY program to assess a potential employer’s commitment to recognizing nurse excellence.

Deb Zimmerman, DNP, RN, NEA-BC, FAAN, chief executive officer for The DAISY Foundation, added, “We are delighted to partner with Prolucent, a company dedicated to maximizing the potential of healthcare clinicians. DAISY and Prolucent share a common vision of a thriving environment where the extraordinary work of nurses flourishes. We are grateful for Prolucent’s support.”

About The DAISY Foundation

The DAISY Foundation is a not-for-profit organization established in memory of J. Patrick Barnes, by members of his family. The compassionate care Patrick and his family received from nurses while he was ill inspired the creation of The DAISY Award® for Extraordinary Nurses, an evidenced-based means of providing nurse recognition and thanking nurses for making a profound difference in the lives of their patients and patient families. The Foundation expresses gratitude to the nursing profession internationally in over 5,200 healthcare facilities and schools of nursing and funds nursing research and evidence-based practice studies. More information is available at http://DAISYfoundation.org.

 

About Prolucent Health, Inc.

Prolucent empowers modern workforce management, streamlining the way healthcare meets total workforce needs with end-to-end solutions that provide cost effective and sustainable answers to healthcare’s workforce challenges. For additional information, please visit www.prolucent.com.

Contact:

Myla Wagner

Prolucent Health

myla@mylawagnerpr.com

Workforce Optimization Startup Prolucent Health Announces Regional VPs of Sales to Drive Company Growth

Veteran Healthcare Sales Executives Jeremy Brewer and Connie Thompson Join Prolucent Health

DALLAS – April 8, 2022 — Prolucent Health®, a leading provider of enterprise-wide healthcare workforce optimization software and services, today announced that veteran healthcare sales executives Jeremy Brewer and Connie Thompson have joined the company as regional vice presidents of sales to accelerate new business opportunities and drive sales growth for Prolucent’s workforce optimization solutions. These appointments follow several high-profile recruitments for the company since its Series A funding announcement in December 2021.

“Connie and Jeremy are valuable additions to our growing bench of talent during this exciting period of expansion for Prolucent,” stated Bruce Springer, co-founder and CEO of Prolucent Health. “Their demonstrated leadership in driving sales growth, years of combined experience in workforce management, and commitment to customer success will allow us to scale quickly as a premier workforce optimization company.”

Brewer joins Prolucent with more than 15 years of experience in multiple healthcare verticals including software, medical device, and pharmaceutical sales. He has a proven track record in sales leadership and growing revenue for both early stage healthcare software companies and global technology companies. With a lifelong dedication to leadership, coaching, and business philosophies, Brewer has served in executive sales roles at Salesforce, ShiftWizard, Workforce Insight, Citius Tech, and Allscripts. Brewer holds a bachelor’s degree in broadcast journalism from Western Kentucky University.

“I joined Prolucent to help provide a solution to the biggest challenge facing healthcare today, which is staffing,” stated Brewer. “Prolucent’s holistic approach and integrated marketplace that link healthcare employers with job seekers is unique in the industry. Their market leading solutions coupled with an experienced executive team and cutting edge technology offer an exciting opportunity to help revolutionize labor management in healthcare.” 

Thompson brings more than 30 years of progressive experience as a registered nurse, healthcare strategist, product manager, and sales executive with a consistent track record of delivering innovation in the healthcare industry. Most recently, she served as VP of Sales for Arena Analytics, selling solutions that apply artificial intelligence and machine learning to transform the labor market. Prior to this, Thompson held sales and leadership roles at several leading healthcare companies including Ability Network, ShiftHound, QPID Health, BidShift/Concerro, and API Healthcare. Thompson holds a Master’s in Business Administration from Centenary College of Louisiana, and received a bachelor’s degree in nursing from Northwestern State University.

“I’m excited to collaborate once again with Bruce, Jeremy and the entire team at Prolucent, many of whom I have worked with previously,” said Thompson. “It is an honor to be working with this first-class team to drive sales initiatives for solutions that address the nation’s growing labor crisis.”

Prolucent will continue efforts to expand its sales, marketing, and client services teams and broaden product capabilities to revolutionize how healthcare job seekers and employers connect.

About Prolucent Health, Inc.

Prolucent empowers modern workforce management, streamlining the way healthcare meets total workforce needs with end-to-end solutions that provide cost effective and sustainable answers to healthcare’s workforce challenges. For additional information, please visit www.prolucent.com.

Contact:

Myla Wagner

Prolucent Health

myla@mylawagnerpr.com

Prolucent Health Hires Dan Owens as CTO to Scale Technology for Healthcare Workforce Optimization

DALLAS — February 1, 2022 — Prolucent Health®, a leading provider of enterprise-wide healthcare workforce optimization software and services, today announced the appointment of Dan Owens as its new chief technology officer to accelerate the innovation and expansion of Prolucent’s product platform and technology roadmap.  

Owens is a technology entrepreneur and industry veteran who joins the company from PatientPoint, where he served as CTO to help build the nation’s largest physician point of care platform. With over 25 years of experience in the technology industry helping companies ranging from startups to large public companies bring their technology solutions to market, Owens has held numerous executive positions throughout his career, previously serving as CTO at eVerifile and Spotlight Performance.

“I am excited to supercharge our leadership team with the addition of Dan, who has a solid reputation for developing highly scalable platforms that advance early stage growth companies,” stated Bruce Springer, co-founder and CEO of Prolucent Health. “I have worked with Dan at several companies, and Dan’s entrepreneurial savvy and technical leadership will be instrumental in driving our next level of growth. We are delighted to have him join our team.”

Owens’ significant level of expertise in technology solutions includes spearheading multiple large digital transformation projects that have fundamentally changed the growth strategy of the companies he has worked with.

“Prolucent has developed a platform that is transforming how the healthcare industry recruits and hires talent,” said Owens. “The company has created an integrated marketplace for healthcare employers and job seekers, with a strategic focus on streamlining the entire labor management process for the best experience possible. I am looking forward to working with Bruce and team to advance the product roadmap and help build the data strategy and technology infrastructure to support these initiatives.”

In addition to Owens, Prolucent is pleased to be working with long-standing colleague and technology advisor David Guthrie, who stated, “I have had the opportunity to work with both Bruce and Dan to innovate product and technology solutions at numerous healthcare IT companies. With Bruce’s vision and strategic leadership coupled with Dan’s technology expertise, Prolucent has exceptional growth potential. I am excited about advising the team as they accelerate their business into the future.”

Prolucent recently announced a $11.5M Series A financing round co-led by SpringTide Ventures and Health Velocity Capital with participation from UnityPoint Health Ventures. The company provides a technology-enabled solution that integrates into the existing workflow to improve the recruitment, utilization, and cost of healthcare labor. Throughout 2022, Prolucent will continue to expand its sales, marketing, and client services teams and broaden product capabilities to revolutionize how healthcare job seekers and employers connect.

About Prolucent Health, Inc.

Prolucent empowers modern workforce management, streamlining the way healthcare meets total workforce needs with end-to-end solutions that provide cost effective and sustainable answers to healthcare’s workforce challenges. For additional information, please visit www.prolucent.com.

 

Contact:

Prolucent Health
Myla Wagner
myla@mylawagnerpr.com

Dallas AI-Driven Labor Marketplace for Healthcare Expands Nurse Leadership on the Heels of $11.5M Series A

CEO Bruce Springer, who founded health tech company Prolucent in 2020 to solve labor challenges for heathcare workers and employees, calls nurse representation essential.

BY , DALLAs innovates • JAN 12, 2022

Nursing is the largest segment of the healthcare workforce, says Bruce Springer. That’s why the CEO and founder of Dallas-based Prolucent Healthcare, which provides workforce optimization software and services in the sector, calls it “essential” to expand nurse representation to differentiate the company’s “decision making on many levels.”

This week—a month after Prolucent secured $11.5 million in Series A funding and announced plans to expand its team along with adding to its product capabilities—the Dallas-based company added two nationally recognized nurse leaders to its management team and board of directors.

Carol Bradley was named chief nurse executive and Rhonda Anderson was appointed to its board of directors.

Nurse leadership affirms the importance of the work

Carol Bradley (left) and Rhonda Anderson

“That we have been able to attract such accomplished nurse leaders of Carol and Rhonda’s caliber affirms the importance of the work we are doing to bring modernized and sustainable solutions to workforce needs in healthcare, said Springer in a statement. 

In the chief nurse executive role, Bradley brings more than 30 years of leadership in healthcare and says the company’s approach to workforce optimization is unique.

“Prolucent is in a promising position for growth as the healthcare industry continues to face unprecedented labor challenges,” said Bradley, who was also a past president of AONL (American Organization for Nursing Leadership) and an editor at NurseWeek,

New board member Anderson is the current president of the American Nurse Credentialing Center, a principal at RMA Consulting, and a surveyor for Global Healthcare Accreditation. Anderson’s awards include the American Organization of Nurse Leaders’ Lifetime Achievement Award.

Meeting a healthcare need

Prolucent Healthcare Founder and CEO Bruce Springer

The healthcare tech company, which launched in August 2020, solves labor challenges in healthcare at a time when the industry is seeing unprecedented shortages magnified by the pandemic.

Prolucent addresses the healthcare staffing issue from both ends—it offers a recruiting and workforce management service for employers as well as an online job search marketplace for healthcare workers. Its Liquid Compass platform uses artificial intelligence and advanced analytics to improve healthcare workforce recruitment, utilization, and cost.

Unprecedented staffing shortages

Last fall a Moody’s Investor Service report found staffing shortages beyond clinical staff to other healthcare areas such as dietary and environmental services. And an Association of American Medical Colleges report from last June predicted a potential shortage of US physicians (combined primary and non-primary) between 37,800 and 124,000 by 2034. The report also found a large portion of physicians are nearing retirement age.

“With an intensifying labor shortage further fueled by COVID-related issues and worsening due to the changing needs of workers, there is an urgent need for cost-effective and sustainable workforce solutions that streamline how hospitals and health systems connect with, access, and manage the talent they need,” Springer said.

At the time of Prolucent’s Series A funding announcement, Austin Walters, co-founder and managing partner of SpringTide Ventures (a co-leader in the funding round), said, “Now more than ever, the healthcare labor management market is ripe for innovation, and in need of talent solutions that leverage artificial intelligence and analytics to help inform critical decision making.”

About Prolucent Health, Inc.

Prolucent empowers modern workforce management, streamlining the way healthcare meets total workforce needs with end-to-end solutions that provide cost-effective and sustainable answers to healthcare’s workforce challenges. For additional information, please visit www.prolucent.com.

Prolucent Health Expands Management Team and Board of Directors, Adding Chief Nurse Executive Carol Bradley and Board Member Rhonda Anderson

Key nursing personnel supports growth and differentiation

DALLAS — January 10, 2022 — Prolucent Health®, a leading provider of enterprise-wide healthcare workforce optimization software and services, is expanding its infrastructure with the addition of Carol Bradley BSN, MSN, RN, FAONL as chief nurse executive and the appointment of Dr. Rhonda Anderson, RN, MPA, DNSC(h), FAAN, FACHT, LFACHE to its board of directors. Bradley and Anderson are nationally recognized nurse leaders whose contributions to nursing and healthcare span impressive careers and strengthen Prolucent’s market position as a leading workforce optimization company.

“With nursing as the largest segment of the healthcare workforce, it is essential that we expand nurse representation at Prolucent to differentiate our corporate decision making on many levels,” stated Bruce Springer, co-founder and CEO of Prolucent Health. “That we have been able to attract such accomplished nurse leaders of Carol and Rhonda’s caliber affirms the importance of the work we are doing to bring modernized and sustainable solutions to workforce needs in healthcare. Carol and Rhonda’s extensive leadership in the healthcare industry, focus on driving clinical excellence, and deep understanding of workforce management will be a tremendous asset to Prolucent Health.”

Bradley, BSN, MSN, RN, FAONL, brings more than 30 years of progressive leadership roles in healthcare. Prior to joining Prolucent, Bradley was senior vice president and system CNO at Legacy Health in Portland, Ore. where she was responsible for the strategic leadership of nursing care, pharmacy/supply chain, and care management for an eight-hospital integrated delivery system serving Oregon and southwest Washington. Prior to this, Bradley served as a regional CNO at Tenet Healthcare in Santa Ana, Calif.; VP of patient care services at Huntington Memorial Hospital in Pasadena, Calif.; and CNO at Rancho Los Amigos Medical Center in Downey, Calif. Bradley is a past president of AONL, a former editor at NurseWeek, and has published and spoken extensively throughout her career. She is the recipient of numerous honors and awards, including the 2019 Daisy Lifetime Achievement Award. Bradley is a graduate of the University of Pennsylvania Wharton School’s Johnson and Johnson Wharton Fellow Program in Management for Nurses, holds a Master of Science in Nursing from the University of Arizona, and received a bachelor’s degree in nursing from the University of Nebraska.   

“Prolucent is in a promising position for growth as the healthcare industry continues to face unprecedented labor challenges,” stated Bradley. “I am excited by the company’s unique approach to workforce optimization and the opportunity to serve in a pivotal role at Prolucent.”

Anderson is currently president of the American Nurse Credentialing Center, which includes the Magnet Recognition Program® for excellence in healthcare; a principal at RMA Consulting; and serves as a surveyor for Global Healthcare Accreditation. Anderson previously served as CEO of Cardon Children’s Medical Center in Mesa, Ariz., a Banner Health hospital. She also served as a JCAHO commissioner for nine years and on the American Hospital Association board of trustees for three years. Anderson is a fellow in the American Academy of Nursing and the American College of Healthcare Executives, and a member of the AHA’s Committee of Performance Improvement and ACHE’s Programs, Products and Services Committee. She sits on multiple editorial boards, has published extensively, and has received a number of awards for her service to the nursing and business community including the American Organization of Nurse Leaders prestigious Lifetime Achievement Award.

“I have experienced firsthand Bruce’s passion and commitment to leading positive change in healthcare, and am honored to serve on Prolucent’s board of directors as the company pursues its mission to develop intelligent workforce solutions,” stated Anderson.

About Prolucent Health, Inc.

Prolucent empowers modern workforce management, streamlining the way healthcare meets total workforce needs with end-to-end solutions that provide cost-effective and sustainable answers to healthcare’s workforce challenges. For additional information, please visit www.prolucent.com.

Contact:

Prolucent Health
Myla Wagner
myla@mylawagnerpr.com

Prolucent Health Secures $11.5 Million in Series A Funding to Advance Workforce Optimization in Healthcare

SpringTide Ventures Co-Leads Investment with Health Velocity Capital with Participation from  UnityPoint Health Ventures

DALLAS — December 13, 2021 — Prolucent Health®, a leading provider of enterprise-wide healthcare workforce optimization software and services, today announced it has raised $11.5 million in new funding. The round was co-led by SpringTide Ventures and Health Velocity Capital with participation from UnityPoint Health Ventures. With this funding round, SpringTide Ventures co-founder and Managing Partner Austin Walters and Health Velocity Capital Principal Grant Blevins join Prolucent Health’s Board of Directors.

Prolucent Health will use the new capital to further expand its sales, marketing, and client services teams and broaden product capabilities. The company has developed end-to-end solutions for managing healthcare’s workforce needs using technology, artificial intelligence, and advanced analytics to modernize and improve the recruitment, utilization, and cost of healthcare labor. Powered by its talent engagement platform Liquid Compass®, Prolucent Health aligns the interests of both healthcare employers and workers through an AI-driven, dynamic market for the demand and supply of labor. 

“With an intensifying labor shortage further fueled by COVID-related issues and worsening due to the changing needs of workers, there is an urgent need for cost-effective and sustainable workforce solutions that streamline how hospitals and health systems connect with, access, and manage the talent they need,” stated Bruce Springer, co-founder and CEO of Prolucent Health. “Our investors share our vision for building more transparent, intelligent healthcare workforce solutions that reduce overall labor costs for health systems. Their proven track record of investment success will be invaluable in advancing Prolucent’s mission.”   

While shortages exist across many front-line healthcare jobs, the industry is facing unprecedented labor challenges in nursing. According to the “2021 NSI National Health Care Retention & RN Staffing Report,” hospitals are experiencing very high nurse turnover and vacancy rates, requiring hospitals to use more expensive contract nurses to fill labor gaps and find new models for engaging, recruiting, and retaining nursing talent. In 2020, the turnover rate for staff nurses increased by 2.8% and now stands at 18.7%. The report estimates that for every 20 travel nurses eliminated, a hospital can save $3,084,000 on average. 

For healthcare employers, Prolucent provides technology and services that help drive greater applicant volume and conversion rates for direct talent acquisition; manage contingent labor for higher quality and lower costs; manage and expand the utilization of internal flexible labor pools; and provide real time access to data for actionable decision-making, labor utilization trends, and costs.

For the healthcare worker, Prolucent provides the largest integrated jobs marketplace for accessing available healthcare jobs, tools to better manage their careers, and ease of applying for new opportunities. Annually, Prolucent promotes more than four million open positions from 30,000 healthcare employers across the U.S. Currently, more than 500,000 clinicians are registered on the Liquid Compass platform.

“Now more than ever, the healthcare labor management market is ripe for innovation, and in need of talent solutions that leverage artificial intelligence and analytics to help inform critical decision making,” stated SpringTide Ventures co-founder and Managing Partner Austin Walters. “We are eager to partner with Bruce and the Prolucent team and believe their vision of transforming workforce management with intelligent automation will drive considerable economic value in healthcare.”

Grant Blevins, Principal with Health Velocity Capital, stated, “Over the last six months, we at Health Velocity Capital have heard from most of our strategic health system investors that labor management is one of their key priorities. Prolucent Health has developed a comprehensive solution that healthcare HR and clinical hiring managers have sought out in the market. The company provides the only technology-enabled product that integrates into the existing workflow and manages full-time, part-time, and contingent labor pools; enables hiring managers to determine the optimal needs at the appropriate cost; and drastically improves their ability to fill those roles in a timely manner. We are thrilled to support Prolucent on its critical mission to reduce labor costs in healthcare.”

About Prolucent Health, Inc.

Prolucent empowers modern workforce management, streamlining the way healthcare meets total workforce needs with end-to-end solutions that provide cost-effective and sustainable answers to healthcare’s workforce challenges. For additional information, please visit www.prolucent.com.

Contact:

Prolucent Health
Myla Wagner
myla@mylawagnerpr.com